Mood Board and Mind Map

I decided my target audience was going to be 'upper class' professional, middle aged, and rich, including both genders. I decided upon this category of people mainly because I wanted to do something different and explore more formal and professional styled posters.

Here are photos of a mood board and mind map that I did to represent my target audience, which explores images and words I connect with 'Upper class'. 

When thinking of 'upper class' I thought of 'Professional', 'organised', 'elegant', 'sophisticated', 'smart', 'simple', and dark colours, nothing too bright or in your face.